Steve Williams, Beijing 2008, Gold Medalist

JKUK Sports Ltd is a UK based company which was established in 2000 by business partners, Jason Haigh and Kate Giles. The aim was to meet a growing demand for high quality, functional and stylish kit which also achieves maximum performance through technological innovation.


In an age which sees technology affecting every aspect of sport, no stone is left unturned when it comes to improving an athlete's performance and competitive advantage. Notably, the fabrics used in athletic garments are constantly evolving. As much as any other training or nutritional advancement, the advances in fabric technologies mean that what you wear is now a key consideration in performance.

JKUK started life in the rowing market but has since transfered knowlege of the custom manufacturing process and technical fabrics to offer a fully bespoke service to sporting teams and organisations, corporate clients and charities

More recently, JKUK has developed its retail offering under the Crewroom brand and offers wholesale distribution of brands to retailers.

Steve Williams, GB Rowing Gold Medalist 
Beijing 2008